Cardinal Honda

Cardinal Honda has earned awards over a continuous ten year span, the most prestigious and coveted honor that Honda can grant to its dealerships. The award recognizes those dealership teams that demonstrate superior achievement in customer satisfaction, new car units sales volume and business management.

We are a Honda EXCELL (Exceeding Customers Expectation Levels for Life) Validated dealership. Our Service and Parts Departments, for the year 2010 were awarded the CSE Excellence Award for overall index score that meets or exceeds the standard of 90% for Customer Service.

Our goal is to continuously exceed the expectations of our customers, employees and community. We will strive to deliver perfect service through uncompromising commitment to continuous improvement.

Our promise is to create an environment of mutual trust and respect; to promote growth and personal freedom; to foster and renew teamwork and employee involvement; and to demand the highest ethical standard from ourselves and others.

We believe our people are our most important resource and the foundation of our success. to pursue our objective of "Serving Customers for Life", we are committed to being the acknowledged leader in our market for exceeding the needs of our customers and employees.

Our commitment to this mission will make our dealership a place where people want to work and do business.

"Your loyalty to us will be reflected in our continued commitment to you."

Stanley A. Cardinal

President / Owner

LETTERS FROM OUR CUSTOMERS

Here are a few excerpts for you to read

Dear Mr. Cardinal,

Last week my wife and I bought a beautiful pre- owned vehicle from Cardinal - a car we've both wanted for several years. Your salesman Walter kept us in mind the whole time and periodically sent us emails with various cars he had in stock.

When we came in to see this particular vehicle from his most recent email, Walter had the car inside the garage for us because it was almost dark. We loved the car and decided to buy it. Although we made our decision just before your 8:00 p.m. closing time, Walter worked really hard to get us the car that night. He coordinated all your paperwork people, the insurance company, the registration and the plates on the car in what seemed like a flash. It was a lot of running around. We were so happy to drive our car that night. Unfortunately on the way home, the check engine light came on. I called Walter the next day. he told me to bring the car back, and the next day he got approval from Tobey to get it fixed for me, and it was fixed, right away.

I cannot compliment you enough on my great experience at your dealership. I don't expect good customer service anywhere these days, but at Cardinal Honda, I received exceptional customer service. I almost felt like royalty for a couple of days. You can be proud of the great people like Walter that work for you, and you should know how hard they work to make a great customer experience at Cardinal Honda.

D.S-Lebanon, CT

Dear Mr. Cardinal,

I just wanted to let you know that my parents, Jim and Madeline, purchased an Accord from you earlier this week. I have been telling everyone for years how great everyone is at Cardinal Honda and how happy we have been with the Service Department. My father was just thrilled with how he was treated by all of you and the excellent service he was given- like getting the car registration all set within 3 hours.

Keep up the good work.

N.W- Oakdale, CT

Dear Stan,

I am probably the most difficult customer when it comes to car dealerships. When I went into Cardinal Honda, I was upside down with a bad deal I had gotten from a New London dealership and was expecting to either not get a vehicle or have problems. I am still in shock. I got no nonsense, factual information that resulted in a new car. Mark the Finance Manager was phenomenal and spent all time i needed. I was not rushed. Sandy, my car salesperson was professional, friendly and really understood my financial situation and what I was looking for. Steve, the Manager, came over because he could see I was hesitant and offer me a program that fit my needs perfectly. I was also able to meet the Service Manager. I still can't believe what a great experience I had. Do I recommend Cardinal Honda? Yes!!!!! If you don't want games, unwelcome surprises then go to these guys at Cardinal Honda. I won't be going anywhere else.

C.M- New London, CT

Dear Mr. Cardinal,

I wanted to express my appreciation to Cardinal Honda. On July 21, 2011 our families 2006 Honda Pilot was totaled in an accident. The decision to replace it with another Pilot was easy; the decision between a new or used was more difficult as was lasting the month in a Honda Pilotless house.

When we cam to your dealership everyone seemed committed to helping us make the best decision and helping us get the best deal they could offer. Scott Farrington was kind and patient as we decided between the LX and EX models. He carefully reviewed both models with us and helped us take a test drive. Chris Kuhl kindly helped us with financing decisions and Rob Bonosconi helped locate the perfect color and model for us.

Scott called us to let us know that our car had arrived at the dealership; he was just as excited as we were that it was here. Having a group of people so committed to assisting buyers at such a high level is a rarity. You and the people who work in the dealership should be very proud of your customer service.

E.P. -East Hampton, CT

To Whom It May Concern,

How I dreaded purchasing another car after eleven years with my old reliable 1999 vehicle. Bob Guffey had infinite patience,understanding, and knowledge which made my ultimate decision the right one.
Thank-you also to Mark and Steve and everyone connected with Cardinal Honda.

Would I recommend you and Cardinal Honda to other people ? Well, I already have. Thank you and the best always.

K.C. -Groton, CT

Dear Stan,

Overall excellent experience, especially the "Clear & Simple" philosophy at Cardinal Honda.  I don't like haggling over car prices as I always feel at a disadvantage in terms of knowledge of prices, options, etc.  So I appreciated very much the confidence of dealing with a company that is upfront about giving customers the experience of knowing they are being treated fairly.  Everyone was professional and friendly, no pressure at all which is fostered by dealing with salaried salespeople.  I felt they were working for me to give me the best possible deal, something that is pretty much unheard of when in a car dealership, at least in my experience.

D.M. - Westerly, RI

Dear Stan,

I wanted to let you know that I found my experience purchasing my first vehicle from Cardinal Honda to be very rewarding.

Andy Caldwell did an outstanding job and made working with Cardinal Honda a very pleasant experience. Please express my thanks to him for a job well done.

Thanks again to all your staff that assisted in my purchase.

R.O. -Mystic, CT

Dear Mr. Cardinal,

This is my 8th Honda. I will not buy any other car.  Very satisfied with the quality of Honda.  Absolutely love the CR-V.  Cardinal was my best buying experience yet!  My salesman applied no pressure whatsoever.  I was no intimidated in buying a car on my own.  Management at Cardinal was equally professional and friendly.  They wanted to make sure I was completely satisfied.  I hope my salesman is there when I buy my next Honda.  Definitely a great experience.  Thanks to all involved.

P.D. - Mystic, CT



Dear Mr. Cardinal,

Being involved in the automobile industry must lead to days brimming with complaints and stressful encounters with customers. In an effort to represent the flip side of that coin we wanted to alert you to the positive experience we recently had at your dealership.
    We had plans to meet several people at Foxwoods on April 2 for a concert and a fun-filled weekend. But just as our trip from New York to Mystic was almost complete smoke began to appear from under the hood of the car. After a few phone calls we found ourselves at your dealership awaiting a new radiator. As closing time approached it seemed as if several rusted bolts would delay the repair, which would have left us somewhat stranded, unable to make it to the show and certainly unable to enjoy all of the fun we had been looking forward to. Your service team literally saved our day by agreeing to work well past closing time to ensure that the job got done.
    Not only did Stephen Luft, Matt McCarthy, Randy Jennings, Edwin Figueroa and Matt Racine display the utmost professionalism when dealing with our situation, their collective kindness, understanding and humor actually made it a pleasant one. We made it to the concert on time and had a great weekend overall, during which we repeatedly told other friends about how great your crew and dealership is in great detail, right down to the Goldfish crackers in the customer lounge!
    We assume you already know what a great staff you have, but we couldn't let the opportunity pass without telling you about our experience. Please convey our gratitude to the entire service team.


K.W.& S.F. -New York





To Whom It May Concern,

I am leaving the area and wanted to give you some feedback before I go. I have been using your service department for few years now. First with a Honda Fit and then last year I bought a Honda CRV from Cardinal. Your service department is the best I have ever dealt with. More than once I have just pulled in on my way home from work and they have 'worked me in' with a courteous and patient attitude. Randy is the best. So I wanted to say 'thank you' and I hope that I can find a Honda dealer with a service department half as good as Cardinal's.

M.R. -Old Saybrook, CT



Mr. Stan Cardinal

I wanted to take the time to personally thank you and the staff at Cardinal Honda for helping my mother with purchasing her Honda.

From dealing with Cardinal Honda myself I must say that I am very impressed in how professional, friendly and caring the Cardinal Honda Team really is. When my brother and I said it was definitely time to get our mom a new car, we had no doubt that we were taking her to Cardinal.

When I called the dealership I requested to speak with one of your sales associates. I told him what we were looking for as in price range and year of the vehicle. He took the time to have a few cars ready for us to look at when we got there. I must say, he won my mother's trust and confidence in the first few minutes she dealt with him. That is a rare thing when dealing with a sales person at a dealership. He answered all her questions and assured her that she would drive off your lot happy and with the best vehicle for her needs. She did!

F & I handled the financing part for us. They both were very professional, kind and helpful as well. It seems everyone we came in contact with was willing to go above and beyond for my mom.
I cannot say enough about the extraordinary team that you have at Cardinal Honda. We truly appreciate all you did for our mom and will be sure to tell all of our family and friends where to purchase  their next vehicle!

T.A. - Niantic, CT